personal care · makeup

100% Pure

32 citations · Updated Apr 2026 · Risk: low
Verdict

100% Pure receives a NonToxicChecker score of 75/100 (Grade B), indicating low risk. The brand holds one third-party certification, Leaping Bunny. Our review assesses ingredient safety, brand transparency, and regulatory compliance to determine if 100% Pure is safe.

32 primary sources cited
Shop 100% Pure
Certifications earned
✓ Leaping Bunny
Evidence on record
CPSC recalls — none in database
cpsc.gov
FDA warning letters — none on record
fda.gov
California Prop 65 notices — none on record
oag.ca.gov
Consumer lawsuits — none filed
courtlistener.com
Full analysis

100% Pure is an independent personal care brand. Our assessment found a clean record with the FDA, based on MoCRA registration and CAERS reporting. There are no CPSC recalls or active/historic lawsuits on record. The brand has secured Leaping Bunny certification, demonstrating a commitment to cruelty-free practices.

Primary sources (32)
  1. echo.epa.gov
  2. saferproducts.gov
  3. cpsc.gov
  4. saferproducts.gov
  5. 100percentpure.com
  6. 100percentpure.com
  7. 100percentpure.com
  8. 100percentpure.com
Show all 32 →
  1. 100percentpure.com
  2. 100percentpure.com
  3. 100percentpure.com
  4. accessdata.fda.gov
  5. oag.ca.gov
  6. oag.ca.gov
  7. courtlistener.com
  8. courtlistener.com
  9. courtlistener.com
  10. courtlistener.com
  11. courtlistener.com
  12. courtlistener.com
  13. courtlistener.com
  14. ewg.org
  15. leapingbunny.org
  16. ewg.org
  17. oeko-tex.com
  18. global-standard.org
  19. organic.ams.usda.gov
  20. spot.ul.com
  21. greenseal.org
  22. c2ccertified.org
  23. cleanlabelproject.org
  24. fda.gov
Frequently asked
Is 100% Pure non-toxic? +

100% Pure receives a NonToxicChecker score of 75/100 (Grade B), indicating low risk. The brand holds one third-party certification, Leaping Bunny. Our review assesses ingredient safety, brand transparency, and regulatory compliance to determine if 100% Pure is safe.

Is 100% Pure safe? +

Based on 32 primary-source citations, risk level is low. See recalls, warning letters, or lawsuits above.

What certifications does 100% Pure hold? +

Leaping Bunny.

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75
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100% Pure
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